Evaluation question five - How did you attract/address your audience?

To attract my target audience to my media product i had to use things such as colour schemes, images, other featured artists and stories.

Colour scheme

This here is the colour scheme that I used. I believe that it would help attract my target audience due to the fact that it is very contrasting and fun, it is also nontraditional for colours to clash like that, so this again i believe would impress the younger generation and my target audience. I used this colour scheme throughout my magazine because I needed to keep it the same as what my target audience would like, because the age group I am going at is still young they would not like dull colours with lots of writing, they would be more interested in images and bright colours.

Images

I believe the image of my model was very important to me to try and reach out to my target audience. I believe that when my target audience will see this image, the male half of my target audience would see this image on the front cover and because they find here attractive it would draw them to my magazine, and for the female half, because she is slightly older than my target audience, they would look up to her as a role model or icon, and when they see here on my front cover it will attract them to my front cover.

Stories

I have many stories that will help me into attracting my target audience that I have put on my front cover. Below are the stories and how they would help me attract my audience.

This here is my main story. It is in bold black and goes slightly over my main image so my audience know that they are linked. I believe it would help me attract my target audience because people of my target audiences age would be talking about the Brit awards and who won what award, and if they were to see this they know that my magazine has been following the Brit awards and so they would want to know more and this would attract them to my media product.

These two tag lines would help attract my target audience. This is because my target audience is from the ages of 15-21 and people of this age enjoy going to concerts, such as the summertime ball and if they were to see that the line up has been announced and is in my magazine it would interest them into buying my magazine because they may be going to that concert. Also my target audience would enjoy going to gigs and if they see that i have a list of gigs over the year, it would attract them to my magazine because they would want to find out when there favourite artists are playing and where, so they can get tickets.

Other featured artists

This banner which is just under my master head, would help attract my target audience. This is because my target audience are into these artists and if they see them on the front of my magazine it would make them want to buy it so that they can find out what there favourite artists are up to.