Wednesday, 2 June 2010

Preliminary work

























Sunday, 9 May 2010

Evaluation question seven - Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?



I believe that the biggest improvement has come in my ability was on photoshop. for my preliminary task I did not know how to use it to the extent that I now know how to use it. my preliminary task looked like it was designed on the software programme 'Paint' while my final product looked so much better and as if it could really be a magazine.

Another way in which I have improved is in the way I have conducted research on other media products and institutions and realised what is a traditional set-up on a magazine. I have improved the way in which I analyse media products, for example I know can break media products into pieces and then evaluate them from there, for example I will Analise the colours used, then analyse the images used and so on.

I have now also learnt how to connect with my target audience. In my preliminary task I did not really have a target audience, I just made my product and whether it was people from one social group or another, I was just hoping people would be attracted by it. Since I have been able to attract the type of social group that I want to aim at and have learnt how to gain there attention through the use of images, layouts, colours and stories.
Evaluation question six - What have you learnt about technologies from the process of constructing this product?

when i made my media product I have learnt a great deal on the software programme 'Photoshop'. it was very helpful that I also had it on my laptop at home but it was a different version and it took time to get used to it. There was eight main tools i had to use from photoshop to help me create my media product.
The first tool that I learnt to use was very basic and easy, it was the 'brush tool'. I had to use this to colour in sections of my media product and it was very basic to use, I just had to click and move the mouse in the sections I wanted colouring.
Another tool I had to learn to use was the 'Text box tool'. I had to use this to write information on my media product, whether it be a story or a tag line.
The third tool that I used was the 'Eyedrop tool'. This was very helpful because it helped me match the right colours. The way it works is that you click it over a colour on my media product already and this will automatically select this colour, this helps because it stops you from making the mistake of using two different colours that look alike when you only want to use one.
The fourth tool that I found to help me a lot was the magnetic lasso. This tool helped me to cut out images from there backgrounds, for example I needed to cut my model from the background and place it on my front cover, so I used this tool, the most difficult thing about this tool is the fact you need to have a steady hand to cut around images, one mistake and you will have to start all over again.
A simple tool I learnt to use was the 'move tool' which was very simple to use, you would just click and drag an image to move it.
Another simple tool was the 'rectangle tool' this would be used to make colourful boxes to place on my media product.
The 'magic wand tool' is a very big help to me, this is because you would need this to delete a large section of similar colour, all you had to do is click on the section you wanted to delete, then press the 'Del' button and it would be deleted.
The 'rectangular marquee tool' was helpful as it helped me copy and cut only certain sections of my media products and put them elsewhere.

I also found out how to use the website www.blogger.com, this is where I published all my work for my media task. I also learnt how to use hardware such as the scanner, which I used to scan my magazines I was evaluating and also the Mac computers which I was not used to.
Evaluation question five - How did you attract/address your audience?

To attract my target audience to my media product i had to use things such as colour schemes, images, other featured artists and stories.

Colour scheme

This here is the colour scheme that I used. I believe that it would help attract my target audience due to the fact that it is very contrasting and fun, it is also nontraditional for colours to clash like that, so this again i believe would impress the younger generation and my target audience. I used this colour scheme throughout my magazine because I needed to keep it the same as what my target audience would like, because the age group I am going at is still young they would not like dull colours with lots of writing, they would be more interested in images and bright colours.
Images

I believe the image of my model was very important to me to try and reach out to my target audience. I believe that when my target audience will see this image, the male half of my target audience would see this image on the front cover and because they find here attractive it would draw them to my magazine, and for the female half, because she is slightly older than my target audience, they would look up to her as a role model or icon, and when they see here on my front cover it will attract them to my front cover.










Stories
I have many stories that will help me into attracting my target audience that I have put on my front cover. Below are the stories and how they would help me attract my audience.





This here is my main story. It is in bold black and goes slightly over my main image so my audience know that they are linked. I believe it would help me attract my target audience because people of my target audiences age would be talking about the Brit awards and who won what award, and if they were to see this they know that my magazine has been following the Brit awards and so they would want to know more and this would attract them to my media product.


These two tag lines would help attract my target audience. This is because my target audience is from the ages of 15-21 and people of this age enjoy going to concerts, such as the summertime ball and if they were to see that the line up has been announced and is in my magazine it would interest them into buying my magazine because they may be going to that concert. Also my target audience would enjoy going to gigs and if they see that i have a list of gigs over the year, it would attract them to my magazine because they would want to find out when there favourite artists are playing and where, so they can get tickets.



Other featured artists
This banner which is just under my master head, would help attract my target audience. This is because my target audience are into these artists and if they see them on the front of my magazine it would make them want to buy it so that they can find out what there favourite artists are up to.

Saturday, 8 May 2010

Evaluation question four - Who would be the audience for your media product?

My target audience would be both male and female and at the ages of 15-21. When I first started designing my media product i decided that it would be unisex and there would be ways in which I would make this happen. An example would be my colour scheme, it is two contrasting colours in yellow and dark blue but with also white in it. i also believe that my stories on my front cover and in my contents pages would attract this type of audience because it talks about gigs coming up and this is what people of that age are into. I also believe the image of my model on the front would attract the audience because males would find her attractive and that would draw them to the magazine and females would see her as a role model and idol so that would attract them to my magazine.
Evaluation question three - What kind of media institutions might distribute your media product and why?

The media institution I would go to too try and distribute my media product would be a publisher. A reason is that they would be able to make copies of my magazine and distribute them around the country so they would be ready to be sold and hopefully bought by my target audience. Below are examples of publishers I could go to.













Imagine Publishing - http://www.imagine-publishing.co.uk/
Imagine publishing is one of the UK’s fastest-growing consumer specialist magazine publishers, with over 20 print magazines and 20 websites published worldwide within the entertainment, computing, digital photography and video games market sectors.


I believe that they would be very good for us because they have much experience and have been very successful. They have published magazines of high quality for sectors such as PC and gaming, photography, science and entertainment such as 'How it works!'. Another reason that i believe that they will be good for us is the fact that they would want to publish our magazine as well and I say this because they do not have any magazines being published in the music sector, so this means that they would want to do that and I believe that it can be through my media product.





















Haymarket - http://www.haymarket.com/home.aspx


Haymarket would be a good publisher to go to because they are very good at what they do. They have offices over the world and pride themselves in being able to communicate with the target audience very well. I believe that they would be good for us because they would be able to help us reach our goal and make our target audience buy my media product. they also train there staff to very high standards so if we do go to Haymarket to publish my magazine we would and can get the most qualified people to help us to do this.












Bloomsbury Publishing - http://www.bloomsbury.com/

Bloomsbury Publishing is a leading independent publisher and winner of the 1999 and 2000 Publisher of the Year awards. The Company recognises the importance of respecting and supporting the communities in which it operates, thus improving the positive impact of business in society. Bloomsbury mainly publishes books, but up until recently they have started to take an interest in publishing magazines in certain markets and so far they do not have magazine in the music market, therefore I believe that they would be a good choice.

Evaluation question 2 - How does your media product represent particular social groups?

My media product represents social groups by appealing to one target audience. This target audience is teenagers to young adults,(15-21year olds), and both male and female.
I believe my media product represents that because of my colour scheme, artists used, Images and stories. I think the fact that my colour scheme is very contrasting and would be very eye-catching would give it that element that it is for the younger generation. Another factor in which I believe it targets that social group is my artists that have been used, I have used artists names in my magazine and on the front cover such as Jay-Z and Lady Gaga, and it is these types of artists that are listened to mostly from the younger generation. The images that I use also would help because the model I used is young and in that age bracket. The stories that I have used on my front cover are stories which would interest that age group in my target audience because people of that age would enjoy watching the Brit awards and seeing who has won the awards, also On my front cover I have a tag lines such as '2010 gig list' and 'summertime ball line up announced', and I believe that people of that age group enjoy going to gigs and concerts such as summertime ball and this would attract them to my magazine.